So, you’re ready to grow your marketing team. Kudos to you. But before you can wash your hands of posting to Facebook, running ads, sending emails, or building landing pages, you’ve got to hand over the keys to the castle: your ads assets.
Facebook Business Manager, Facebook Ads, Google Analytics, and campaign landing pages: Advertising consultants need access to these resources to develop and execute Facebook ads and then report their conversions. But if you’ve heard stories about bad guys hacking into people’s ads accounts and spending thousands of dollars a day, you may be feeling less than giddy about giving someone else access.