If you have a Facebook page, then you know: organic reach (the reach you don’t have to pay for) is dropping. You fought hard to get your fans, and suddenly you’re noticing that only a small percentage of your fans actually see a given post.
Here’s why: over the last few years, Facebook has intentionally changed its algorithm to suppress content from pages. They say it’s to improve user experience. Let’s be honest, though, we all know it’s to incentivize paying for ads.
Hashtags are these: #SquibTip, #SMMW17, #socialmediamarketing.
While the word “hashtag” may seem obtuse, it turns out the word is rather literal. Americans call this symbol, #, a pound sign; the Brits call it a “hash.” A tag is a phrase that gets added on to the end of something, often to put a “button” on the main content. (You hear the term used a lot in music. Badumbum a common tag added onto the end of a song or joke). A tag also refers to something that marks something (i.e. grafitti, indexing notes, etc).