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How to Use Lead Magnets to Get Clients

6/26/2018

 
By Anne Popolizio
I Need to Grow My List
Lead magnet, whitepaper, case study, cheat sheet, freebie download – whatever you call it, a lead magnet is a free offer that you give to people in exchange for their email address. Think of a real magnet, but instead of attracting metal, it attracts email addresses.

Lead magnets speak to, and therefore attract, your ideal client. Building the right lead magnet helps your new fans go from email addresses to clients. 

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Constant Contact Offers Free One-on-One Coaching Sessions in Honor of Small Business Week

5/5/2017

 
By Anne Popolizio
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​LIVINGSTON, NJ — May 5, 2017 Constant Contact, part of the Endurance International Group, Inc.’s family of brands and the trusted marketing adviser to hundreds of thousands of small organizations worldwide, is holding events throughout the country during the month of May, in honor of National Small Business Week, to teach small business owners about a variety of topics relating to small business marketing. Each event will feature Constant Contact partners who will provide free marketing coaching services and who will work with the event host to offer personalized one to one marketing advice to the event attendees.

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