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Let's Talk Social Media

7/7/2021

What does the last several months of social media evolution teach businesses about how they should build their marketing strategy?

How can you create lead magnets for Facebook Ads that actually work?

What data analysis should you be delivering to clients?

Facebook Conversions API: What Marketers Need to Know

7/7/2021

A marketer’s worst nightmare: Being asked to prove ROI and having nothing to show for it. If you haven’t implemented Facebook Conversions API yet, you may have noticed Facebook turning off your Ad Sets, your ads performance going down, and your conversions data being totally wackadoodle.

The good news: You’ve still got time to implement.

GDPR – What You Need to Know

6/3/2021

Still clueless about GDPR? You know, the European Union’s (EU) data protection law that went into effect in 2018.

Don’t be.

Even if your company’s operating outside of the EU, you could still fall under GDPR’s liability. So you need to pay attention. Now.

How to Safely Share Access to Your Facebook Ads and Google Analytics Data

6/3/2021

So, you’re ready to grow your marketing team. Kudos to you. But before you can wash your hands of posting to Facebook, running ads, sending emails, or building landing pages, you’ve got to hand over the keys to the castle: your ads assets.

Facebook Business Manager, Facebook Ads, Google Analytics, and campaign landing pages: Advertising consultants need access to these resources to develop and execute Facebook ads and then report their conversions. But if you’ve heard stories about bad guys hacking into people’s ads accounts and spending thousands of dollars a day, you may be feeling less than giddy about giving someone else access.

How to Use Lead Magnets to Get Clients

6/26/2018

Lead magnet, whitepaper, case study, cheat sheet, freebie download – whatever you call it, a lead magnet is a free offer that you give to people in exchange for their email address. Think of a real magnet, but instead of attracting metal, it attracts email addresses.

Lead magnets speak to, and therefore attract, your ideal client. Building the right lead magnet helps your new fans go from email addresses to clients.

The Quick and Dirty Plan to Get Your Facebook Page off the Ground

5/30/2018

You know you need to grow your Facebook page. It must be done. It has to be done. There are so many good things that come from having a bigger Facebook following--like more likes on your posts (a.k.a. street cred)--and clients (OMG mad monies)!

So how do you get from where you’re standing now to the top of the Facebook following mountain? How do you go from 0 to 1,000 followers...who aren’t in Indonesia?

You need the right plan.

3 Tips to Get Your Fans to See Your Content on Facebook

7/8/2017

If you have a Facebook page, then you know: organic reach (the reach you don’t have to pay for) is dropping. You fought hard to get your fans, and suddenly you’re noticing that only a small percentage of your fans actually see a given post.

Here’s why: over the last few years, Facebook has intentionally changed its algorithm to suppress content from pages. They say it’s to improve user experience. Let’s be honest, though, we all know it’s to incentivize paying for ads.

What the F*** are Hashtags??? (And why they're important for your business)

7/2/2017

Hashtags are these: #SquibTip, #SMMW17, #socialmediamarketing.

While the word “hashtag” may seem obtuse, it turns out the word is rather literal. Americans call this symbol, #, a pound sign; the Brits call it a “hash.” A tag is a phrase that gets added on to the end of something, often to put a “button” on the main content. (You hear the term used a lot in music. Badumbum a common tag added onto the end of a song or joke). A tag also refers to something that marks something (i.e. grafitti, indexing notes, etc).

Constant Contact Offers Free One-on-One Coaching Sessions in Honor of Small Business Week

5/5/2017

LIVINGSTON, NJ — May 5, 2017 Constant Contact, part of the Endurance International Group, Inc.’s family of brands and the trusted marketing adviser to hundreds of thousands of small organizations worldwide, is holding events throughout the country during the month of May, in honor of National Small Business Week, to teach small business owners about a variety of topics relating to small business marketing. Each event will feature Constant Contact partners who will provide free marketing coaching services and who will work with the event host to offer personalized one to one marketing advice to the event attendees.

I Don't Get Twitter (and Why You Should)

3/25/2017

“I don’t get Twitter.” I’ve heard this from several clients, so if you’re agreeing with this statement, you’re hardly alone.

Twitter is a funny world with an endless scroll of black and blue text, pound signs and character limits too restricted to say what you actually want to say with correct grammar. I get your frustration. I also love Twitter. It has some real value that the other platforms lack, and Twitter can be a great resource for your organization.

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