It might sound like a silly question at first, but it’s one of the most important questions a brand can ask themselves. You might think your marketing is effective…but can you definitively say it’s connecting on a human level?

In my interview on Julie’s PR Patter with Julie Livingston, I explain exactly how you can determine if you’re connecting with people on a human level…and if you aren’t, the adjustments you can make to change that.
​
Because here’s one of the biggest issues marketers face: the internet is a noisy place. If you want to reach people, you’ve got to cut through the cacophony…in three seconds or less. 

If you aren’t advertising on Instagram, you’re missing out on a ton of potential revenue. As of 2021*, Instagram has more than 1 billion users, more than 500 million daily active users, and is the 4th most widely used social media platform in the world. When you compare daily users, it’s second only to Facebook. 

In other words, a lot of people use Instagram. And it’s only growing. So knowing how to optimize your ads for the platform is an important skill to have in your advertising toolbox.​

​
​YouTube Analytics is very robust. It can give you all the juicy details on your videos’ performance so that you can make even better, more successful content. The problem: All that data can be intimidating.

​So don’t go it alone! 

​Rolling out of bed one morning, you instinctively check your phone. You’ve got a Facebook notification, saying your business’ account has been compromised. Somehow, you’ve “been disabled for violating [Facebook’s] policies.” (Or not.) And now, you're stuck in Facebook jail, desperate to get out so you can properly run your page and ads.

Unfortunately for us all, having your Facebook or Instagram business accounts get disabled is really common. Whenever Facebook suspects the behavior on your profile of being suspicious (or, far too often, when it makes a major change to the platform), Facebook can shut you down to air on the side of caution.

A marketer’s worst nightmare: Being asked to prove ROI and having nothing to show for it.  If you haven’t implemented Facebook Conversions API yet, you may have noticed Facebook turning off your Ad Sets, your ads performance going down, and your conversions data being totally wackadoodle.

The good news: You’ve still got time to implement.

​Still clueless about GDPR? You know, the European Union’s (EU) data protection law that went into effect in 2018.

Don’t be.

Even if your company’s operating outside of the EU, you could still fall under GDPR’s liability. So you need to pay attention. Now.

​

​So, you’re ready to grow your marketing team. Kudos to you. But before you can wash your hands of posting to Facebook, running ads, sending emails, or building landing pages, you’ve got to hand over the keys to the castle: your ads assets.

​Facebook Business Manager, Facebook Ads, Google Analytics, and campaign landing pages: Advertising consultants need access to these resources to develop and execute Facebook ads and then report their conversions. But if you’ve heard stories about bad guys hacking into people’s ads accounts and spending thousands of dollars a day, you may be feeling less than giddy about giving someone else access.

Lead magnet, whitepaper, case study, cheat sheet, freebie download – whatever you call it, a lead magnet is a free offer that you give to people in exchange for their email address. Think of a real magnet, but instead of attracting metal, it attracts email addresses.

Lead magnets speak to, and therefore attract, your ideal client. Building the right lead magnet helps your new fans go from email addresses to clients.