If you aren’t advertising on Instagram, you’re missing out on a ton of potential revenue. As of 2021*, Instagram has more than 1 billion users, more than 500 million daily active users, and is the 4th most widely used social media platform in the world. When you compare daily users, it’s second only to Facebook. 

In other words, a lot of people use Instagram. And it’s only growing. So knowing how to optimize your ads for the platform is an important skill to have in your advertising toolbox.​

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​YouTube Analytics is very robust. It can give you all the juicy details on your videos’ performance so that you can make even better, more successful content. The problem: All that data can be intimidating.

​So don’t go it alone! 

​Rolling out of bed one morning, you instinctively check your phone. You’ve got a Facebook notification, saying your business’ account has been compromised. Somehow, you’ve “been disabled for violating [Facebook’s] policies.” (Or not.) And now, you're stuck in Facebook jail, desperate to get out so you can properly run your page and ads.

Unfortunately for us all, having your Facebook or Instagram business accounts get disabled is really common. Whenever Facebook suspects the behavior on your profile of being suspicious (or, far too often, when it makes a major change to the platform), Facebook can shut you down to air on the side of caution.

​Still clueless about GDPR? You know, the European Union’s (EU) data protection law that went into effect in 2018.

Don’t be.

Even if your company’s operating outside of the EU, you could still fall under GDPR’s liability. So you need to pay attention. Now.

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Lead magnet, whitepaper, case study, cheat sheet, freebie download – whatever you call it, a lead magnet is a free offer that you give to people in exchange for their email address. Think of a real magnet, but instead of attracting metal, it attracts email addresses.

Lead magnets speak to, and therefore attract, your ideal client. Building the right lead magnet helps your new fans go from email addresses to clients.