​Rolling out of bed one morning, you instinctively check your phone. You’ve got a Facebook notification, saying your business’ account has been compromised. Somehow, you’ve “been disabled for violating [Facebook’s] policies.” (Or not.) And now, you're stuck in Facebook jail, desperate to get out so you can properly run your page and ads.

Unfortunately for us all, having your Facebook or Instagram business accounts get disabled is really common. Whenever Facebook suspects the behavior on your profile of being suspicious (or, far too often, when it makes a major change to the platform), Facebook can shut you down to air on the side of caution.

​Still clueless about GDPR? You know, the European Union’s (EU) data protection law that went into effect in 2018.

Don’t be.

Even if your company’s operating outside of the EU, you could still fall under GDPR’s liability. So you need to pay attention. Now.

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Lead magnet, whitepaper, case study, cheat sheet, freebie download – whatever you call it, a lead magnet is a free offer that you give to people in exchange for their email address. Think of a real magnet, but instead of attracting metal, it attracts email addresses.

Lead magnets speak to, and therefore attract, your ideal client. Building the right lead magnet helps your new fans go from email addresses to clients. 

​If you have a Facebook page, then you know: organic reach (the reach you don’t have to pay for) is dropping. You fought hard to get your fans, and suddenly you’re noticing that only a small percentage of your fans actually see a given post.
 
Here’s why: over the last few years, Facebook has intentionally changed its algorithm to suppress content from pages. They say it’s to improve user experience. Let’s be honest, though, we all know it’s to incentivize paying for ads.

Hashtags are these: #SquibTip, #SMMW17, #socialmediamarketing. 
 
While the word “hashtag” may seem obtuse, it turns out the word is rather literal. Americans call this symbol, #, a pound sign; the Brits call it a “hash.” A tag is a phrase that gets added on to the end of something, often to put a “button” on the main content. (You hear the term used a lot in music. Badumbum a common tag added onto the end of a song or joke). A tag also refers to something that marks something (i.e. grafitti, indexing notes, etc).