How to Safely Share Access to Your Facebook Ads and Google Analytics Data

By Anne Popolizio

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​So, you’re ready to grow your marketing team. Kudos to you. But before you can wash your hands of posting to Facebook, running ads, sending emails, or building landing pages, you’ve got to hand over the keys to the castle: your ads assets.

​Facebook Business Manager, Facebook Ads, Google Analytics, and campaign landing pages: Advertising consultants need access to these resources to develop and execute Facebook ads and then report their conversions. But if you’ve heard stories about bad guys hacking into people’s ads accounts and spending thousands of dollars a day, you may be feeling less than giddy about giving someone else access.

​What’s more, your business doesn't need to be Google for data to be your most valuable asset. And if you lose your data, you may risk losing your clients, too.

The good news: There’s a safe way to give your marketing consultants and in-house staff access to your marketing accounts. (And no, it does NOT involve sharing your passwords!!!)

Companies like Facebook and Google are well aware that companies hire other companies to run ads. So aware, in fact, that they’ve built in ways to securely share your accounts with your trusted consultants.

To learn how to safely share access to your Facebook ads and Google Analytics data, check out my article on Social Media Examiner. Originally published in 2018, but still relevant as ever, it gives you step-by-step instructions and screenshots that will bring you from “I’m just going to write my passwords in an email and hope for the best” to “Wow, I can actually delegate #LikeABoss.”

You’re welcome.

Click here to get your data sharing on.