If you aren’t advertising on Instagram, you’re missing out on a ton of potential revenue. As of 2021*, Instagram has more than 1 billion users, more than 500 million daily active users, and is the 4th most widely used social media platform in the world. When you compare daily users, it’s second only to Facebook. 

In other words, a lot of people use Instagram. And it’s only growing. So knowing how to optimize your ads for the platform is an important skill to have in your advertising toolbox.​

Hashtags are these: #SquibTip, #SMMW17, #socialmediamarketing. 
 
While the word “hashtag” may seem obtuse, it turns out the word is rather literal. Americans call this symbol, #, a pound sign; the Brits call it a “hash.” A tag is a phrase that gets added on to the end of something, often to put a “button” on the main content. (You hear the term used a lot in music. Badumbum a common tag added onto the end of a song or joke). A tag also refers to something that marks something (i.e. grafitti, indexing notes, etc).