You know you need to grow your Facebook page. It must be done. It has to be done. There are so many good things that come from having a bigger Facebook following--like more likes on your posts (a.k.a. street cred)--and clients (OMG mad monies)!
So how do you get from where you’re standing now to the top of the Facebook following mountain? How do you go from 0 to 1,000 followers...who aren’t in Indonesia?
If you have a Facebook page, then you know: organic reach (the reach you don’t have to pay for) is dropping. You fought hard to get your fans, and suddenly you’re noticing that only a small percentage of your fans actually see a given post.
Here’s why: over the last few years, Facebook has intentionally changed its algorithm to suppress content from pages. They say it’s to improve user experience. Let’s be honest, though, we all know it’s to incentivize paying for ads.
Hashtags are these: #SquibTip, #SMMW17, #socialmediamarketing.
While the word “hashtag” may seem obtuse, it turns out the word is rather literal. Americans call this symbol, #, a pound sign; the Brits call it a “hash.” A tag is a phrase that gets added on to the end of something, often to put a “button” on the main content. (You hear the term used a lot in music. Badumbum a common tag added onto the end of a song or joke). A tag also refers to something that marks something (i.e. grafitti, indexing notes, etc).