Facebook Conversions API: What Marketers Need to Know

By Anne Popolizio

A marketer’s worst nightmare: Being asked to prove ROI and having nothing to show for it.  If you haven’t implemented Facebook Conversions API yet, you may have noticed Facebook turning off your Ad Sets, your ads performance going down, and your conversions data being totally wackadoodle.

The good news: You’ve still got time to implement.

​Check out my rundown on Facebook Conversions API, published by the wonderful Social Media Examiner just before iOS 14.5 began to wreak havoc on marketer’s conversion numbers. In the post, you’ll learn:

• What Facebook Conversions API is
• How it works
• ​​How to set it up (step by step!)

Learn how to stop losing your hard-earned conversion data to software updates today by clicking here.