If you aren’t advertising on Instagram, you’re missing out on a ton of potential revenue. As of 2021*, Instagram has more than 1 billion users, more than 500 million daily active users, and is the 4th most widely used social media platform in the world. When you compare daily users, it’s second only to Facebook.
In other words, a lot of people use Instagram. And it’s only growing. So knowing how to optimize your ads for the platform is an important skill to have in your advertising toolbox.
YouTube Analytics is very robust. It can give you all the juicy details on your videos’ performance so that you can make even better, more successful content. The problem: All that data can be intimidating.
Rolling out of bed one morning, you instinctively check your phone. You’ve got a Facebook notification, saying your business’ account has been compromised. Somehow, you’ve “been disabled for violating [Facebook’s] policies.” (Or not.) And now, you're stuck in Facebook jail, desperate to get out so you can properly run your page and ads.
Unfortunately for us all, having your Facebook or Instagram business accounts get disabled is really common. Whenever Facebook suspects the behavior on your profile of being suspicious (or, far too often, when it makes a major change to the platform), Facebook can shut you down to air on the side of caution.
A marketer’s worst nightmare: Being asked to prove ROI and having nothing to show for it. If you haven’t implemented Facebook Conversions API yet, you may have noticed Facebook turning off your Ad Sets, your ads performance going down, and your conversions data being totally wackadoodle.
The good news: You’ve still got time to implement.
So, you’re ready to grow your marketing team. Kudos to you. But before you can wash your hands of posting to Facebook, running ads, sending emails, or building landing pages, you’ve got to hand over the keys to the castle: your ads assets.
Facebook Business Manager, Facebook Ads, Google Analytics, and campaign landing pages: Advertising consultants need access to these resources to develop and execute Facebook ads and then report their conversions. But if you’ve heard stories about bad guys hacking into people’s ads accounts and spending thousands of dollars a day, you may be feeling less than giddy about giving someone else access.
Lead magnet, whitepaper, case study, cheat sheet, freebie download – whatever you call it, a lead magnet is a free offer that you give to people in exchange for their email address. Think of a real magnet, but instead of attracting metal, it attracts email addresses.
Lead magnets speak to, and therefore attract, your ideal client. Building the right lead magnet helps your new fans go from email addresses to clients.
You know you need to grow your Facebook page. It must be done. It has to be done. There are so many good things that come from having a bigger Facebook following--like more likes on your posts (a.k.a. street cred)--and clients (OMG mad monies)!
So how do you get from where you’re standing now to the top of the Facebook following mountain? How do you go from 0 to 1,000 followers...who aren’t in Indonesia?
If you have a Facebook page, then you know: organic reach (the reach you don’t have to pay for) is dropping. You fought hard to get your fans, and suddenly you’re noticing that only a small percentage of your fans actually see a given post.
Here’s why: over the last few years, Facebook has intentionally changed its algorithm to suppress content from pages. They say it’s to improve user experience. Let’s be honest, though, we all know it’s to incentivize paying for ads.