By Anne Popolizio As a marketer, you’ve done a lot of A/B testing. Think about the most insightful A/B tests you’ve run in the past. What did you test? Maybe pairs of… 💡Images vs. videos? 💡Images with vs. without text overlay? 💡Button copy? 💡Opt-in methods? Developing your skills as a marketer means adding new strategies to your repertoire. Take a moment to think about testing ad components you haven’t tried before, like:
When you test these, you get a more comprehensive view of what really clicks with your audience. Now push this train of thought further…what else can you add to your A/B checklist? By Anne Popolizio
By Anne Popolizio
By Anne Popolizio
By Anne Popolizio
By Anne Popolizio By Anne Popolizio
By Anne Popolizio By Anne Popolizio By Anne Popolizio
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